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Customer relationship management
Building long-term customer relationships through a customer-centric organization
Customer relationship management or CRM addresses the key challenges of business-customer relationship management by providing a platform for managing a company's interactions with new and potential customers. CRM systems have evolved into sophisticated software applications that enable businesses to manage key business accounts and clients, win contracts and generate sales leads.
For most organizations, the front office is usually the first point of contact with the customer for most business dealings. A customer service workflow typically starts with the customer looking up the customer support number of the company and calling them up. Customer inquiries may include information on a specific product, help with a purchased product, product returns, billing and so no. Integrating customer phone calls with your CRM system can provide the agent handling the call with a lot of useful information about the customer, case history, last response, related agents and much more.
Vodia's unified communications solution enables organizations to better utilize their CRM systems through front and back-office integration by creating a single, customer centric view that provides a holistic insight into all customer interactions across the entire organization. By integrating Vodia PBX with their CRM systems, organizations can streamline workflows and communication, increase productivity and eliminate duplicate entries. Every customer call received by your Vodia PBX system can automatically bring in valuable live customer data directly into your CRM and help locate, create and update customer records. By automatically creating contacts for new customers or updating records of existing customers, you can make sure your agents have access to complete and most up-to-date customer data during customer interactions enabling them to respond faster, make more informed business decisions, and provide a better customer service.
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